ABSTRACT
This study discusses the development of the intellectual property (IP) marketplace model based on mobile location-aware computing. Referring to statistics released by the Directorate General of Intellectual Property, there has been a growth in the number of intellectual property rights (IPR) applications in recent years, even during the Covid-19 pandemic. On the other hand, after IPR protection, the commercialization of IPR is one of the pillars of the IP system. Nevertheless, research institutions such as LIPI/BRIN indicate that the potential for commercializing IPR is still low. Furthermore, the opportunity is that cellular networks have covered almost all parts of Indonesia, and there has been significant growth in smartphone users. The method utilized in this research is prototyping. This research results from an IP marketplace model based on mobile location-aware computing in Indonesia. Using the smartphone user's location, contextual IPR information from the user's location related to IPR will enter their smartphone. The experimental results indicate that the application can display a list of IPR information according to the smartphone user's location. Furthermore, the search feature can forage IPR listing information based on user queries. © 2022 IEEE.
ABSTRACT
The need for mobile-based solutions for healthcare after COVID pandemic is more obvious than ever as mobile itself is an integral part of everyday life. m-Health is not an unfamiliar phenomenon, but despite the progress that has been made in this area, it is still difficult for m-health platforms to enter and stabilize in the market, especially in developing countries. So, in this study, we tried to prioritize the factors affecting the commercialization of m-Health and platforms. By reviewing related researches to the field of mobile health commercialization, 30 main effective indicators in mobile health commercialization were identified. After surveying experts and conducting exploratory factor analysis, these 30 indicators have been prioritized in 6 dimensions of efficiency and effectiveness, market, organizational and legal, technology and infrastructure, property and project management, and macro contexts. According to experts, the most important indicator is the timeliness of technology, and least important factor is the index of technology convergence with the laws and regulations in the field of health and treatment of the country. © 2022 IEEE.
ABSTRACT
The health sector is very specific and difficult market for firms to access and deal with. The main reasons for this is that the healthcare systems are in continuous change, the co-creation processes in hospitals are complicated involving many different actors which also affects on firms commercialization and internationalization approaches. However, there is a growing demand of health services and the sector is growing also due to the COVID situation, that has been dramatically speeding up the digitalization of the healthcare services in the hospital settings. Approaching international hospital markets is, however, challenging for the start-up companies. On their journey they are facing a resistance, that they have to overcome in many different ways. The aim of this paper is to increase understanding how a start-up can overcome hospital resistance in an international innovation co-creation process. The results of are based on in depth case study in which the data collection was done over the four years of data gathering. The paper highlights how start-up companies can overcome the resistance in the international innovation co-creation in the hospital markets. It shows the importance of different activities, actors, capabilities and international activities in different phases of the international innovation co-creation journey. © 2022
ABSTRACT
The importance of commercial products increased in schools during the COVID-19 pandemic, particularly as leaders grappled with school closures. Pre-COVID principals viewed their schools as mainly procuring commercial services for administrative support and teacher professional development. After school closures, principals came to emphasise commercialisation as technological infrastructure, online learning platforms, video conferencing software and/or digital tools for community engagement. This shift was borne out of necessity as principals found themselves having to make ‘snap decisions' as to the products that could best support their school communities. This is a specific form of ‘triaging' as the pandemic required leaders with pedagogical and curricular expertise to make technical decisions. In systems where increasing autonomy has been offset by decreasing central support, the concern is that issues of access and utility of commercial products can be pernicious in rewarding the privileged and effectively punishing the least advantaged within public systems. [ FROM AUTHOR]
ABSTRACT
The Fourth Industrial Revolution - Industry 4.0 (I-4.0) provides innovators new commercial promise and challenges. For the first time, service-based disruptive technologies are included as harbingers of the Schumpeterian economic industrial waves. The strategic, tactical, and operational importance of disruptive technologies and their resultant discontinuous innovations that underpin a new industrial wave are game-changing for state, regional, national, and global economies. However, there are always barriers, both technical and social, to new technology product adoption. The COVID-19-induced industry forcing function has created a ‘low-touch economy', changing business action and creating a new normal. We focus on the challenges to the realisation of I-4.0. We use the internet of things (IoT) as our exemplar. IoT is the first service-based technology to support an industrial revolution. It challenges the traditional view of how firms compete. It is creating wealth and jobs and is an agent of societal transformation. Copyright © 2022 Inderscience Enterprises Ltd.
ABSTRACT
Au début de la crise sanitaire due à la Covid-19, certains observateurs ont alerté les décideurs d’une possible crise alimentaire dans les mois à venir en Afrique de l’Ouest. En vue d’alimenter ce débat, nous avons mené une étude en nous entretenant avec 75 acteurs du secteur agricole dans deux régions du Burkina Faso − le Yatenga et les Hauts-Bassins. Dans les deux situations, les agriculteurs et les éleveurs ont pu continuer leurs activités mais certains ont eu des difficultés de commercialisation. Les maraîchers et les arboriculteurs ont été les plus touchés par cette crise du fait des difficultés à écouler leurs produits périssables sur les marchés ouest-africains. Les éleveurs ont été moins concernés par la baisse des prix mais les commerçants de bétail sur pied ont aussi rencontré des difficultés à exporter vers les pays côtiers. Enfin, les sociétés cotonnières ont dû faire face à une baisse du prix international du coton-fibre et les producteurs de coton ont dû faire face à une baisse du prix d’achat du coton-graine à la fin de 2020. Malgré cette crise, l’agriculture burkinabè a continué à jouer pleinement son rôle nourricier grâce à la mobilisation des agriculteurs, des commerçants et des transporteurs, même si elle montre des fragilités dues à sa forte dépendance aux marchés extérieurs pour entre autres les légumes, le bétail, le coton, les mangues, l’anacarde et les intrants agricoles et d’élevage. Cette crise permet de réfléchir à des axes d’intervention afin de rendre l’agriculture burkinabè moins dépendante des marchés extérieurs et des facteurs de production importés. Cela implique la substitution des produits alimentaires importés par des produits locaux et une transition agroécologique permettant de réduire l’importation d’intrants de synthèse.Alternate : At the beginning of the health crisis due to COVID-19 some observers alerted the decision makers of a possible food crisis in the coming months in West Africa. In order to feed this debate, we conducted a study by interviewing 75 actors of the agricultural sector in two regions of Burkina Faso − the Yatenga and the High Basins. In both situations, farmers and pastoralists were able to continue their activities, but some experienced marketing difficulties. Market gardeners and tree growers have been the most affected by this crisis because of difficulties in selling their perishable products on West African markets. Livestock farmers were less affected by the drop in prices, but traders of live livestock also encountered difficulties exporting to coastal countries. Finally, cotton companies have had to face a drop in the international price of cotton fiber and cotton producers will have to face a drop in the purchase price of seed cotton at the end of 2020. Despite this crisis, Burkina Faso’s agriculture has continued to fully play its nurturing role thanks to the mobilization of farmers, traders and transporters, even though it is showing weaknesses due to its heavy dependence on external markets for, among other things, vegetables, livestock, cotton, mangoes, cashew nuts and agricultural and livestock inputs. This crisis is an opportunity to consider areas for intervention to make Burkina Faso’s agriculture less dependent on external markets and imported factors of production. This implies the substitution of imported food products by local products and an agro-ecological transition to reduce the importation of synthetic inputs.
ABSTRACT
Branding practitioners must be having bad dreams after watching products that are experiencing the highest demand ever, selling billions of units for billions of dollars and that are used by the majority of the world’s population, carry brand identities that were not conceived, researched, tested or, apparently, given even two minutes of consideration. COVID vaccines that have been authorised or approved do not carry anything close to unique, creative, constructed trademarks or brand images. They are known — and very boringly so — for the names of the companies that developed them or are commercialising them or sometimes for the underlying technology, eg ‘mRNA’. This paper reviews some of the dynamics that got us here and discusses possible implications moving forward. © HENRY STEWART PUBLICATIONS.